jpartcmo
- Feb 20
- 1 min read

Evaluating marketing effectiveness is difficult

In today's digital age, marketers face the daunting task of tracking and analyzing vast amounts of data and key performance indicators (KPIs) to achieve a positive Marketing ROI (Return on Investment). With the proliferation of marketing channels, technologies, and platforms, there is a wealth of information available, making it challenging to discern which metrics are truly significant and capable of providing valuable insights.

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