Evaluating marketing effectiveness is difficult
- jpartcmo
- Feb 20, 2024
- 1 min read
In today's digital age, marketers face the daunting task of tracking and analyzing vast amounts of data and key performance indicators (KPIs) to achieve a positive Marketing ROI (Return on Investment). With the proliferation of marketing channels, technologies, and platforms, there is a wealth of information available, making it challenging to discern which metrics are truly significant and capable of providing valuable insights.
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